If you love coffee as much as I do, you know that the right roast can set the tone for your entire day. Whether you need a bold wake-up call, a smooth midday sip, or a light and refreshing cup to ease into your morning, Black Rifle Coffee Company (BRCC) has something for everyone.
I’m always on the hunt for great-tasting coffee that also tells a story. Black Rifle Coffee isn’t just about flavor—it’s about supporting a veteran-founded business that gives back to the military, first responders. Plus, their coffee beans are high-quality, responsibly sourced, and expertly roasted.
Today, I’m breaking down three of their most popular roasts—Freedom Roast, Just Black, and Gunship Roast—to help you find the perfect match for your coffee preferences. I’ll also include brewing tips, food pairings, and the best way to enjoy your cup. So, grab your mug, and let’s dive in!
- Freedom Roast: A Smooth and Sweet Medium Roast for the Classic Coffee Drinker
Who Is It For?
If you appreciate a smooth, well-balanced coffee with a touch of sweetness, Freedom Roast is your best bet. It’s a medium roast with a rich flavor profile, making it perfect for people who enjoy a classic yet flavorful cup of coffee.
Ideal for:
✅ Everyday coffee drinkers who love smooth, easy-to-drink coffee
✅ Those who enjoy milk chocolate, vanilla, and a hint of cinnamon in their brew
✅ People looking for a buttery finish without bitterness
How to Brew It
This roast works well with multiple brewing methods, but for the best experience, try these:
• Drip Coffee Maker ☕ – A foolproof way to get a smooth, balanced cup every morning.
• French Press 🏺 – Brings out the chocolatey notes and gives the coffee a richer texture.
• Pour Over 🔄 – If you like a clean, crisp cup, this method highlights the vanilla and cinnamon hints.
Best Pairings
• Morning Breakfast: Try it with buttery croissants or banana bread for a cozy start to your day.
• Afternoon Snack: Pairs beautifully with dark chocolate or oatmeal cookies.
• Weekend Brunch: If you love cinnamon rolls, this coffee will complement the spice and sweetness perfectly.
Extra Perk!
☕ If you subscribe to BlackRifleCoffee.com, you can get 30% off your first subscription order and free shipping straight to your doorstep!
- Just Black: The Flagship Roast for Bold Coffee Lovers
Who Is It For?
Just Black is the coffee that started it all for BRCC, and for good reason. It’s strong yet smooth, with a perfect balance of bold and mellow flavors.
Ideal for:
✅ Those who love a classic, well-rounded medium roast
✅ Fans of chocolate and vanilla aromas with a buttery finish
✅ People who want a no-nonsense coffee that’s great black but also pairs well with cream and sugar
How to Brew It
This is one of the most versatile coffees in BRCC’s lineup. Here’s how to make the most of it:
• Drip Coffee Maker ☕ – A classic choice for a smooth, easy-to-drink cup.
• Cold Brew ❄️ – If you prefer an iced coffee with less acidity, steep this overnight for a rich, chocolatey cold brew.
• Espresso Machine ☕💨 – If you love lattes, this roast is strong enough to hold its own with milk.
Best Pairings
• Morning Boost: This coffee goes great with avocado toast or a bacon-and-egg sandwich.
• Sweet Treats: Try it with chocolate chip cookies, vanilla muffins, or caramel cheesecake.
• Late-Night Work Session: Need a pick-me-up? Pair it with dark chocolate or nutty granola bars.
Pro Tip!
🔥 Available in bulk 5lb bags, single rounds, or whole bean—so you can stock up and never run out of great coffee!
- Gunship Roast: The Light Roast That Packs a Punch
Who Is It For?
Not everyone wants their coffee dark and intense. If you love a lighter, floral roast with caramel notes, Gunship Roast is your best bet. It’s smooth, crisp, and ultra-refreshing, making it great for those who like a more delicate coffee experience.
Ideal for:
✅ People who enjoy light roasts with floral, caramel notes
✅ Fans of brighter, milder coffee that still has character
✅ Anyone who loves a super-smooth finish without any harsh aftertaste
How to Brew It
Because it’s a light roast, this coffee shines best with precision brewing methods:
• AeroPress 🛠️ – Enhances the floral and caramel notes, making it taste light yet complex.
• Pour Over ☕ – Brings out the subtle fruitiness and sweetness.
• Espresso Machine 💨 – A lighter alternative to dark roast espresso with a cleaner finish.
Best Pairings
• Breakfast Light Bites: Try it with fruit parfaits, almond croissants, or yogurt bowls.
• Afternoon Treats: Pairs wonderfully with honey-glazed nuts or shortbread cookies.
• Pre-Workout Boost: Because it’s a light roast with a high caffeine content, it’s great before a morning run!
Did You Know?
💡 Military & First Responder discounts are available at BlackRifleCoffee.com—a great way to support those who serve!
Which Coffee Should You Choose?
If you’re still unsure which Black Rifle Coffee roast is right for you, here’s a breakdown of the best options based on different preferences.
If you prefer a smooth, mild coffee with a balanced and slightly sweet profile, Freedom Roast is your best choice. With its tasting notes of milk chocolate, vanilla, a hint of cinnamon, and a buttery finish, this medium roast is ideal for those who enjoy a well-rounded, easy-to-drink coffee. The best brewing methods for this roast include drip coffee makers, French press, and pour-over, all of which highlight its smooth and slightly spiced character. For food pairings, Freedom Roast complements croissants, banana bread, and dark chocolate beautifully, making it perfect for breakfast or an afternoon treat.
For those who love a classic, bold, and full-bodied coffee, Just Black is the way to go. This flagship roast offers chocolate and vanilla aromas, bold tasting notes, and a buttery finish, creating a strong but smooth coffee experience. Whether you like your coffee black or with cream and sugar, Just Black delivers an outstanding cup every time. It works especially well with cold brew, espresso machines, or a standard drip coffee maker, allowing you to customize your coffee experience. If you’re looking for the perfect snack to go with this roast, try it with avocado toast, chocolate chip cookies, or a slice of caramel cheesecake.
For coffee drinkers who enjoy a light, floral roast with caramel notes, Gunship Roast is the ideal pick. It has a delicate but complex flavor with an ultra-smooth finish, making it perfect for those who prefer a milder, refreshing cup. Because it’s a light roast, it works best with AeroPress, pour-over, or even as a light espresso, all of which enhance its bright and slightly fruity qualities. This roast pairs well with fruit parfaits, almond croissants, and honey-glazed nuts, making it an excellent choice for breakfast or a pre-workout energy boost.
No matter which roast you choose, Black Rifle Coffee ensures high-quality, responsibly sourced beans roasted to perfection. Plus, every purchase helps support veterans, first responders, and law enforcement, making your morning cup of coffee even more meaningful.
Your Coffee, Your Way
At the end of the day, the best coffee is the one that fits your taste and lifestyle. Whether you love a bold, no-frills brew (Just Black), a smooth, sweet medium roast (Freedom Roast), or a light, floral cup (Gunship Roast), BRCC has a coffee that’s perfect for you.
And the best part? When you shop at BlackRifleCoffee.com, you’re not just buying coffee—you’re supporting a veteran-founded company that gives back to the military, first responders, and law enforcement.
🚀 So, which BRCC roast will you try first? Let me know in the comments below! ☕
